What would improving the response rate to your direct mail campaigns look like? For starters, it would probably look a lot like a list of prospects who are most likely to enrol, thrive, and succeed at your institution. Then, it might look something like building a personal relationship with each person on that list.
At Platform Higher Education, our direct marketing experts can make it easy for you to do just that. We create your ideal list of potential students and help you develop and implement a highly personalized communications campaign that helps you speak to your potential students in their language.
With our help, you can get the admissions ball rolling with more of the right prospects faster, saving you time, money, and resources.
Put Your Strategy in Drive
Do you know exactly who your ideal potential student is? You should. Otherwise, it’s like driving a direct marketing campaign in the dark. As a result, we begin your direct marketing campaign by building the best possible model of potential students for your institution. Using advanced technology, in-depth demographic research, and your input, we put you in contact with the right students from the beginning.
In addition, our proven remarketing strategy means we will make the most of your existing and past inquiry lists – ultimately delivering you the best ROI. It’s kind of like turning your headlights on and pointing you in the right direction from day one.
Our thorough pre-analysis means we know where your prospects live, their interests, what they do for a living, what they do for fun, and much more. Tightly targeting your ideal audience means we can tailor a message that speaks directly to the prospects who are most likely to enrol at your institution. Let our direct marketing experts put you in the right gear for success.
Get Total Campaign Support
At PlattForm Higher Education, our direct marketing campaigns are each customized to meet your individual needs. Even though no two strategies ever look exactly alike, one element always stays the same: the support you receive at every turn.
That means we work closely with you to ensure that your goals are being met. From procuring and creating your list to developing your creative in-house and delivering a highly personalized message via multiple communication paths, we will guide you through every stage of the process.
Integrate Your Approach for Maximum Response
Let us work with you to develop a highly personalized, seamlessly integrated communication strategy. There are more ways to get in touch – and stay in touch – with your prospects today than ever before. We’ll help you determine the best approach for each of your potential students. Then, we’ll help you provide more ways for your potential students to respond.
Whether that means mailing a reply card in a return envelope, responding with an email, visiting a personal web site, sending a text message, or calling a toll-free number, we give your prospects the ability to choose the communication path that comes most naturally.